Growing Your Community

As I mentioned, a community can start with just one, and build one person at a time. 

 

One of the big tricks in our present world is to get people off of their devices to begin engaging with people, strangers, face to face.  One of the simplest ways to do this to engage people when they already inclined to open themselves up - over the holidays.  Then, use some creativity to make a welcoming environment where people can connect.  Doing this one-on-one can be intimidating, but once the group starts to build, a group environment dramatically lessens peoples fears. 

 

Another interesting tactic is to make your community more closed.  Allow each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  The exclusivity and being allowed to invite just 1 friend/colleague per month may encourage people to actually to find someone they really want in the community, and who they believe to be a good fit. 

Communities are like gardens, which can whither away by applying too much pressure and the wrong amount of water. Finding the balance for your unique community will take some trial and error.  But what creates an environment where people are motivated to build and grow the community together?

 

Articulate your vision.  Having a strong vision and really understanding your community will help create the forum where people are motivated to contribute.

 

Select your Community Manager. While it's the job of everyone to make sure the community works, there absolutely needs to be someone responsible for its health. Key attributes of this person is that they need to show up, be inspiring, know how to delegate, listen to and use feedback, and be a team player.

 

Make people feel invested in success.  Focus on the importance of starting small and involving the community in the process of building it. Too often, communities are launched with much fanfare and excitement, without asking members what they need. Invite your members to build the community with you early on. If you have a critical mass of people, content and conversations already in the community, you will show, not tell, new members what they can do. This will give them further motivation to participate. And the more that your members are involved, the more likely they are to educate others and entice them to participate.

 

Increase awareness of community. Can you partner with other like-minded groups?  Do you celebrate your success as a group?  Do you have ongoing ways for members to participate?  These are all important for helping your community to thrive.

 

Always think about building and growing.  Be sure you are constantly welcoming, encouraging and educating new members. The community manager is often the person paying it forward for everyone else, but be sure to allow enough flexibility to function without him/her. Developing community champions -- from the ranks of your early members, and new members who show desire and proclivity to lead -- is the number one job of the community manager. As more and more people join in, it's important to help them find their own why and how. Putting champions in charge of enabling their own groups helps increase motivation and builds the value of each individual contributor.